Expanding Pakistan’s IT Footprint: Strategic Directions for International Market Access

This study, conducted by CDPR for the Pakistan Business Council (PBC) and led by Badar Khushnood, Co-Founder of (Bramerz), examines the growth, structure and evolving challenges of Pakistan’s IT and IT-enabled services (ITeS) sector. Drawing on transaction-level State Bank of Pakistan data, company registration records, innovation ecosystem data, higher education statistics and stakeholder consultations, it analyses export performance, the freelance economy, corporate structure, talent, startups, infrastructure and market access. The study identifies key structural constraints and presents a policy roadmap to support Pakistan’s transition towards a more diversified, higher-value and globally competitive digital economy.